By Tina Soetzenberg
Incorporating sports into your daily life routine can carry benefits for the entire family. However, the lack of proper, safe and family-friendly sports grounds across South Africa has prohibited many families and children from experiencing the wonderful effects of an active lifestyle – on and off the field.
To help kick-start a love for sports in the hearts of South African children, Engen has set off on a new mission to better the sporting facilities of several public spaces, in vulnerable communities across the country.
One such community that was in need of better sporting facilities is Kayamandi, located in the Stellenbosch region of Cape Town. As part of an inventive outdoor advertising deal, which involves contributing a portion of their outdoor spend on upgrades to soccer facilities across the country, the petroleum company is hoping to create a safer place for children and their families.
“Engen has a proud record of supporting sport in the country,” says Mntu Nduvane, Engen’s Group Corporate Social Investment Manager. “Kayamandi is the first upgraded facility in the Western Cape but together with Smile Corp, our media partners, we’ve already implemented similar upgrade projects in Diepsloot, Alexandra and Soweto in Gauteng, as well as Chatsworth in KZN and Walmer in the Eastern Cape. We’re passionate about giving back, and soccer in particular gives us a chance to help build happy, sustainable communities. Engen also sponsors high profile Premier Soccer League team SuperSport United”.
The new sports upliftment centre was launched on August 30th by Andre Gabriels, Facilities Manager from the Department of Sports and Recreation. The new centre will be available to all of the schools in the Kayamandi region. These include Khayamandi High, Makhuphula High, Ikaya Primary and Kayamandi Primary, as well as 27 registered pre-schools in the surrounding area.
The upgraded facilities, which are now able to host an additional 500 people in a safe and secure environment, will also be available to Kayamandi’s soccer loving community. Currently, the community has more than 20 teams playing regular if somewhat informal, games. Well known teams include Kuyasa FC, FC Malaga, Lokxion Stars FC, Kayamandi Hotspurs, Barca Juniors, Mighty Five Stars and FC Twetwe.
Nduvane says, “Sport provides a positive way for Engen to engage with our future motorist market at grass roots level. The upgrade also provides facilities to a number of schools and soccer clubs who do not have their own soccer fields in the area.”
Nothing brings neighbours, friends and family together better than the shared love of the game – get active and create a community of action in your area – today.